Wingstop changed its name to Thighstop because of a wings shortage. On June 21, 2021, Wingstop CEO Charlie Morrison announced the launch of a digital-only or “virtual brand” or online restaurant called Thighstop, which will sell chicken thighs rather than wings.
The limited stock of wings sold in the restaurant was high in price and low in supply. Many customers were concerned about why Wingstop is called Thighstop. So, for a simple explanation, CEO Charlie Morrison introduced Thighstop because of the shortage of wings. As a brand “hack,” he introduced the tasty Thighstop with and without bones. He found a solution to the people’s fear about what would happen to their favorite Wingstop brand if there was a shortage of wings; he said, “We should use the whole bird instead of just the wings” during a call back on February 17, 2021, at Q4 2020 Earnings Call.
Wingstop CEO Charlie Morrison launched Thighstop, the new virtual brand. It was available through more than 1,400 locations nationwide. Customers could order bone-in or breaded boneless thighs through Thighstop.com (now suspended) and DoorDash.
Similar: Check Out The Wingstop Promo Code To Get Up To A 10% Discount
The Thighstop was suspended after September 2021. The apparent reasons are that the Thighstop experimentation was good enough but wasn’t the best hit. People had some issues with the size and quantity; however, the taste was still up to the mark.
This is just our assumption because Thighstop has never told the public why they are suspending Thighstop and when they are suspended.
However, after going through Thighstop's Instagram and Facebook pages, we learned it was suspended after September 2021. It might have been suspended at the start of 2022, but again, we are unsure. They have never told on their Instagram and Facebook profiles why they are suspending thigh bites, and honestly, It doesn’t even matter when they stopped; what matters is WHY they stopped.
Thighstop’s last post was on September 8, 2021, in which they engaged the followers with a “What’s your Rap Name?” Since then, Thighstop has never posted anything that made the Thighstop fans comment on the post about how much they miss Thighstop.
On the other hand, the Thighstop fans don’t look happy with the decision to suspend the Thighstop and have no option other than commenting on the Thighstop post.
Wingstop has permanently added thigh bites to its menus, so customers can enjoy boneless and bone-in thigh bites whenever they want.
However, they have also been removed from the menu, which made the Thighstop fans go crazy on a Reddit thread when a user asked, “Thighs stopped at Wingstop?”
Hence, it’s obvious that Wingstop has discontinued the Thigh Bites and Thighstop because eventually launching Thighstop was an experiment during the Coronavirus disease (COVID-19) pandemic when the wings were short. That’s why Wingstop decided to bring Thigh Bites to the front with low prices for just $4.49. Now that the pandemic is over and things have settled with the wings, Wingstop has removed the bone-in and boneless Thigh Bites from their menu and closed Thighstop.
